“We partnered with Workhorse Digital to help create our performance marketing strategy across paid search, shopping, social and SEO. Engagement from our consumers has been great, and we’re seeing purchases across our entire range and high levels of on-page engagement.”
Why You Should Run Pinterest Ads
If you’re familiar with Pinterest, you may think that it’s just something people use to pass the time or where people find inspiration for their creative ideas. However, the platform has much more to offer to businesses than that. Pinterest ads are really good at driving conversions, given that it boasts a lower cost-per-conversion due to users often being ready to buy or at least plan to. With hundreds of millions of active users monthly, Pinterest shouldn’t be ignored as a potential platform for businesses to market to customers through visual, searchable advertising that offers long-term ROI.
The Workhorse Way of Running Pinterest Ads
We’re a Pinterest ads agency that makes the most of the platform to deliver the best results for our clients in a measurable, sustainable way. To that end, we use a wide range of formats to achieve the Workhorse standard.
- Standard Ads
Single-image ads that appear on the home feed and search results while blending in with organic Pins. - Standard Video Ads
Single video ads are sized the same as standard Pins. - Max. Width Video Ads
Screen-wide videos that appear on the feed and offer maximum impact. - Carousel Ads
2-5 Swipeable images that showcase multiple products or features. - Collection Ads
Mobile-only ads that showcase one main image or video accompanied by three smaller secondary images. - Shopping Ads
These make use of images/videos from product catalogs. - Idea Ads
Immersive, multi-page, or video ads allow brands to share stories, tutorials, or lists. - Lead Ads
Specialised ads created for lead generation that use a built-in form for users to share information while staying on Pinterest. - Quiz Ads
Interactive ad formats that feature multiple-choice questions to engage users. - Showcase Ads
A multi-layered ad format where users can swipe through cards with up to three links per card.
Choose Workhorse Digital as Your Pinterest Ads Agency
Our Results Speak for Themselves
Working closely with our clients, we turn challenges into achievements with measurable growth and ideal outcomes. Our case studies show that our work delivers real value to businesses, and that you could be next when you saddle up with Workhorse Digital.
| 2026
Moët & Chandon
The Client
Needing no introduction, Moët & Chandon is one of the largest luxury champagne producers in the world and has been an icon of success and elegance for over 250 years. With the launch of their gifting range, Moët & Chandon customers were offered the chance to have personalised messages printed on their favourite Moët bottles as gifts for friends and loved ones.
The Challenge and Solution
Typically sold through an established distributor network, the Moët Gifting site marked the first foray into direct eCommerce for the brand in Australia. Breaking into the D2C space can be difficult, even for a brand as prominent and storied as Moët & Chandon. Initially launched as a seasonal trial, without healthy revenue growth and customer engagement, the initiative simply wouldn’t be viable. To address the challenge faced by Moët & Chandon, Workhorse proposed a multi-channel paid and organic strategy to build awareness, drive conversion, generate customer retention and enable Moët Gifting to transform into a self-sustaining initiative for years to come. Comprehensive SEO Improvement Explored keywords thoroughly to pinpoint chances for categorisation and content growth. Implemented strategic enhancements to website content, ensuring it aligned with the identified keywords and enhanced organic search rankings. Conversion Focused Paid Marketing We implemented a multi-channel campaign designed to bring in conversions rapidly. As the e-commerce site had little time to generate organic rank and authority, paid marketing campaigns focused on sales conversion were the highest priority work.
The Results
By adopting an omni-channel strategy, Moët & Chandon was able to rapidly generate awareness and sales, After the initial launch, over 90% of all site revenue was generated through these paid campaigns while maintaining a low cost per click and ROAS of over 500%. Now in its third year of operations supported by our paid and SEO campaigns, the site now enjoys a healthy audience of returning customers and has scaled into a self-sustaining initiative for Moët & Chandon.
| 2025
Veuve Clicquot
Summary
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Challenge
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Speed improved
Engagement up
Team scale
SEO Ranking
The Solution
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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Your Pinterest Ads Questions Answered
Yes, local SEO is crucial for businesses targeting a local audience. It involves optimising your online presence to appear in local search results, Google My Business optimisation, and acquiring local citations. This helps businesses attract nearby customers.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.