“We partnered with Workhorse Digital to help create our performance marketing strategy across paid search, shopping, social and SEO. Engagement from our consumers has been great, and we’re seeing purchases across our entire range and high levels of on-page engagement.”
Why Run a LinkedIn Ads Campaign?
Over the years, LinkedIn has become the platform of choice for business professionals and their networks. Running LinkedIn ads allows you to specifically target customers using the platform’s data to identify their company size, field of work, related companies, and much more. Leveraging this information when devising your campaign strategy leads to unprecedented overall brand awareness, and the right pros see your product at the right time.
How We Do LinkedIn Ads
At Workhorse Digital, we blend analytics and strategy to create content that gives you the most returns on your ad spend, while continuously running your LinkedIn ads campaign for success and business growth. We tailor your ads based on your objectives for your brand, delivering measurable results and ideal outcomes.
There are a few ways to do LinkedIn advertising, and we do them all pretty well.
- Sponsored Content
These are native ads that appear on the platform feed. Typically includes single image ads, video ads, swipeable carousel ads, event ads, and document ads. - Thought Leader Ads
Sponsored content promoting the posts of individual employees or executives rather than just the company page. - Sponsored Messaging
These ads reach users directly through their inbox and include interactive, multi-CTA conversion ads and message ads with a direct CTA. - Dynamic Ads
Personalized ads that use user data, such as their job title or photo. Types include follower ads, spotlight ads, and job ads. - Text Ads
Text-only ads that appear on the desktop right-hand rail are usually used for desktop campaigns.
Run Strong LinkedIn Ads with Workhorse Digital
Our Results Speak for Themselves
Working closely with our clients, we turn challenges into achievements with measurable growth and ideal outcomes. Our case studies show that our work delivers real value to businesses, and that you could be next when you saddle up with Workhorse Digital.
| 2026
Moët & Chandon
The Client
Needing no introduction, Moët & Chandon is one of the largest luxury champagne producers in the world and has been an icon of success and elegance for over 250 years. With the launch of their gifting range, Moët & Chandon customers were offered the chance to have personalised messages printed on their favourite Moët bottles as gifts for friends and loved ones.
The Challenge and Solution
Typically sold through an established distributor network, the Moët Gifting site marked the first foray into direct eCommerce for the brand in Australia. Breaking into the D2C space can be difficult, even for a brand as prominent and storied as Moët & Chandon. Initially launched as a seasonal trial, without healthy revenue growth and customer engagement, the initiative simply wouldn’t be viable. To address the challenge faced by Moët & Chandon, Workhorse proposed a multi-channel paid and organic strategy to build awareness, drive conversion, generate customer retention and enable Moët Gifting to transform into a self-sustaining initiative for years to come. Comprehensive SEO Improvement Explored keywords thoroughly to pinpoint chances for categorisation and content growth. Implemented strategic enhancements to website content, ensuring it aligned with the identified keywords and enhanced organic search rankings. Conversion Focused Paid Marketing We implemented a multi-channel campaign designed to bring in conversions rapidly. As the e-commerce site had little time to generate organic rank and authority, paid marketing campaigns focused on sales conversion were the highest priority work.
The Results
By adopting an omni-channel strategy, Moët & Chandon was able to rapidly generate awareness and sales, After the initial launch, over 90% of all site revenue was generated through these paid campaigns while maintaining a low cost per click and ROAS of over 500%. Now in its third year of operations supported by our paid and SEO campaigns, the site now enjoys a healthy audience of returning customers and has scaled into a self-sustaining initiative for Moët & Chandon.
| 2025
Veuve Clicquot
Summary
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Challenge
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Speed improved
Engagement up
Team scale
SEO Ranking
The Solution
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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Your LinkedIn Ads Questions Answered
Yes, local SEO is crucial for businesses targeting a local audience. It involves optimising your online presence to appear in local search results, Google My Business optimisation, and acquiring local citations. This helps businesses attract nearby customers.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.