“We partnered with Workhorse Digital to help create our performance marketing strategy across paid search, shopping, social and SEO. Engagement from our consumers has been great, and we’re seeing purchases across our entire range and high levels of on-page engagement.”
Why Run a TikTok Ads Campaign?
Though it’s only been around for a relatively short time, especially when compared to other platforms, TikTok is no less of a titan in the digital marketing landscape. Even then, the platform only continues to expand, presenting high engagement rates and fresh marketing opportunities for businesses looking to grow exponentially. When you run a TikTok Ads campaign with an agency that knows what they’re doing, you’d best be prepared for significantly increased brand awareness and to connect with a much more highly engaged audience than you may be used to on other social platforms.
Our TikTok Ads Agency Services
As a TikTok ads agency composed of digital marketing specialists, we know the ins and outs of paid media marketing that make for a successful TikTok ads campaign. We work closely with our client partners to ensure their ads deliver tremendous returns on ad spend and visibility that drive conversions and grow customer bases. To achieve this, we fully utilise the variety of advertisements that can be done through TikTok and deliver excellent results in all of them.
- In-Feed Ads
Ads that appear in the “For You” feed. These are typically a minute long at most and support calls to action for app downloads or site visits.
- Spark Ads
In-feed ads that promote organic content from your own account or creators. Authentic in tone and feel, these are high-performing ads that drive followers to your profile. - Top View Ads
These are ads that greet users as soon as they open the app, ensuring maximum visibility by taking up the entire screen.
- Brand Takeover Ads
Just like TopView ads, these are right there when users open the app. They boast more exclusivity, however, and can take the form of a static image or video.
- Branded Hashtag Challenges
A format that leverages TikTok’s potential for interactivity by encouraging user-generated content around a branded topic.
- Branded Effects
Customised AR filters, lenses, or stickers that users can add to their own videos.
- Collection Ads
Ads focused on eCommerce, combining videos with custom product cards that link to an in-app browser for direct shopping.
- Carousel Ads
Ads featuring wipeable images that serve to either tell a story or showcase multiple images of a product.
- Playable Ads
Interactive ads that allow users to try minigames or demos related to a product.
Run a Strong Campaign with Our TikTok Ads Agency
Our Results Speak for Themselves
Working closely with our clients, we turn challenges into achievements with measurable growth and ideal outcomes. Our case studies show that our work delivers real value to businesses, and that you could be next when you saddle up with Workhorse Digital.
| 2026
Moët & Chandon
The Client
Needing no introduction, Moët & Chandon is one of the largest luxury champagne producers in the world and has been an icon of success and elegance for over 250 years. With the launch of their gifting range, Moët & Chandon customers were offered the chance to have personalised messages printed on their favourite Moët bottles as gifts for friends and loved ones.
The Challenge and Solution
Typically sold through an established distributor network, the Moët Gifting site marked the first foray into direct eCommerce for the brand in Australia. Breaking into the D2C space can be difficult, even for a brand as prominent and storied as Moët & Chandon. Initially launched as a seasonal trial, without healthy revenue growth and customer engagement, the initiative simply wouldn’t be viable. To address the challenge faced by Moët & Chandon, Workhorse proposed a multi-channel paid and organic strategy to build awareness, drive conversion, generate customer retention and enable Moët Gifting to transform into a self-sustaining initiative for years to come. Comprehensive SEO Improvement Explored keywords thoroughly to pinpoint chances for categorisation and content growth. Implemented strategic enhancements to website content, ensuring it aligned with the identified keywords and enhanced organic search rankings. Conversion Focused Paid Marketing We implemented a multi-channel campaign designed to bring in conversions rapidly. As the e-commerce site had little time to generate organic rank and authority, paid marketing campaigns focused on sales conversion were the highest priority work.
The Results
By adopting an omni-channel strategy, Moët & Chandon was able to rapidly generate awareness and sales, After the initial launch, over 90% of all site revenue was generated through these paid campaigns while maintaining a low cost per click and ROAS of over 500%. Now in its third year of operations supported by our paid and SEO campaigns, the site now enjoys a healthy audience of returning customers and has scaled into a self-sustaining initiative for Moët & Chandon.
| 2025
Veuve Clicquot
Summary
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Challenge
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Speed improved
Engagement up
Team scale
SEO Ranking
The Solution
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Your TikTok Ads Questions Answered
Yes, local SEO is crucial for businesses targeting a local audience. It involves optimising your online presence to appear in local search results, Google My Business optimisation, and acquiring local citations. This helps businesses attract nearby customers.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.